Vodafone Release ‘First’ Global Marketing Strategy

Posted by Unknown Tuesday, December 10, 2013

Vodafone will use social media-driven events to boost its brand across the globe during 2014.The new strategy replaces the operator’s global sponsorship of the McLaren Mercedes Formula 1 team.

 The events, named‘Vodafone Firsts’, mark the operator’s move away from the traditional ‘badging’sponsorship approach.

In a statement, Vodafone said that ‘Firsts’ will focus on people doing “remarkable” things for the first time.
Vodafone added that the events will include: an iconic sportswoman to take her first steps to protect some of the world’s most vulnerable women; a professional surfer to achieve a lifetime’s ambition for the first time; a leading musician to create his first recording with sounds sourced from remote locations and a revolutionary approach to conducting an orchestra to be performed for the first time.